We’re looking for a Performance Marketing Manager to run and optimize paid ad campaigns across Google, Bing, YouTube, Meta, TikTok, and more, driving Shopify app installs at a fixed £30 CPA. This contract role requires expertise in paid acquisition, audience segmentation, A/B testing, and ad creative production (video, image, copywriting) to scale installs efficiently.
Order Legend is a Shopify app that funds Google Shopping ads for merchants, allowing them to grow sales without upfront costs. Merchants pay a fixed percentage on orders generated, making our model simple, effective, and risk-free. We’ve already helped Shopify merchants generate over 155,000 orders and $10M+ in revenue. Now, we’re looking for a Performance Marketing Manager to scale our paid acquisition efforts and drive new app installs at a fixed £30 CPA.
We’re hiring a Performance Marketing Manager to run experiments and optimize paid advertising across multiple channels to acquire real Shopify store installs at a target CPA of £30/install. You’ll take ownership of our paid media strategy, running A/B tests, refining audience targeting, and developing ad creatives (text, image, and video).
You’ll work across Google Ads, Bing, YouTube, Meta (Facebook/Instagram), TikTok, and more, analyzing campaign data to scale what works while cutting what doesn’t. You'll need a hands-on approach, but you may also work with freelancers and contractors to produce ad assets when needed.
What We’re Looking For
✅ Paid Ads Expertise: Hands-on experience running high-performing campaigns on Google, Bing, Meta, TikTok, and YouTube.
✅ Data-Driven Mindset: Strong ability to analyze performance, optimize CPA, and drive scalable growth.
✅ Creative Execution: Capable of writing ad copy, video scripts, and designing simple creatives. Bonus if you can edit videos and create high-quality ad assets.
✅ Audience Targeting: Experience in audience segmentation, keyword research, and bidding strategies.
✅ Experimentation Focused: A/B testing mindset to continuously refine creatives, audiences, and ad formats.
✅ Hands-on & Agile: Comfortable running campaigns solo, but also able to collaborate with freelancers, contractors and wider team when needed.
Bonus Skills (Nice to Have)
🎥 Video editing experience (Adobe Premiere, Final Cut, or CapCut)
🎨 Graphic design skills (Photoshop, Canva, Figma)
📊 Experience with Google Tag Manager, UTM tracking, and conversion APIs
🛍️ Experience with marketing and growing Shopify app installs
Paid Acquisition & Experimentation
1. Run and optimize performance marketing campaigns across Google Ads, Bing, YouTube, Meta, TikTok, and other relevant paid channels.
2. Develop and test ad variations to maximize installs while hitting the £30 CPA target.
3. Continuously refine targeting, keyword strategies, and bidding approaches.
4. Scale successful campaigns to increase Shopify store installs while maintaining efficiency.
Creative Development & Testing
1. Write compelling ad copy, landing page messaging, and video scripts.
2. Create and edit lightweight ad creatives (images, video, text) or coordinate with freelancers.
3. Develop data-backed hypotheses and run A/B tests on messaging, creatives, and formats.
Analytics & Optimization
1. Monitor and analyze campaign performance, making data-driven decisions to optimize ROAS.
2. Segment audiences based on Shopify store behaviors, demographics, and interests.
3. Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to track, report, and optimize results.
4. Provide regular updates on CPA, conversion rates, and campaign insights.
🚀 Fast-Growing Startup – Be part of a high-growth Shopify app with a proven revenue model.
📈 Performance-Based Role – Direct impact on acquisition and growth.
🛠️ Ownership & Autonomy – Take full control of our paid acquisition strategy.
💡 Creative & Data-Driven – Experiment, iterate, and drive real business impact.
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