Order Legend – Google Shopping App referred to as Order Legend for Shopify Privacy Notice
Order Legend – Google Shopping App referred to as Order Legend for Shopify, known as the “App,” provides marketplace services to Merchants who use Shopify to power their stores. This privacy notice describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify store.
Under data protection laws such as the UK/EU GDPR, a “controller” is a person or organization who alone or jointly determines the purposes for which and the way any personal data is or is likely to be processed. Unless we notify you otherwise, Order Legend is the controller of your personal data for the purpose of this App. In other jurisdictions, the equivalent term to denote “controller” shall apply.
Personal data or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed. This is known as anonymized data. Anonymized data falls outside the scope of data protection laws.
When you install the App, we are automatically able to access certain types of information from your Shopify account which you have provided to us.
Order Legend may collect, use, store, and transfer different kinds of personal data about you (the Merchant) and customers who order from your Shopify store which we have grouped together:
We collect the phone number associated with your Shopify account to send you operational alerts and SMS messages. These messages are essential for the continued provision of our services and may include, but are not limited to, notifications about permission requirements, budget cap alerts, and other important updates necessary for maintaining your account and service continuity.
Your phone number is collected directly from your Shopify account when you install and use the App. This information is necessary to provide you with critical operational alerts and other service-related communications via SMS.
We take the security of your phone number seriously and have implemented measures to protect it from unauthorized access and use. Your phone number is only shared with our service providers involved in delivering the SMS messages, and it is not used for any other purposes without your explicit consent.
Where we need to collect personal data by law or under the terms of a contract we have with you, and you do not provide that information when requested, we may not be able to perform the contract we have or are trying to enter into with you. For example, we may not be able to provide you with our services. In this case, we will notify you if this is the case at the time.
Order Legend will only use your personal data when the law allows us to. We will use your personal data in the following circumstances:
Please also see Marketing communications.
We have set out below in a table format a description of all the ways we plan to use your personal data and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/ActivityType of DataLawful Basis for Processing Including Basis of Legitimate InterestTo register you as a member for the provision of our services.(a) Identity(b) ContactPerformance of a contract with youConsentTo respond to any enquiries(a) Identity(b) Contact(a) Performance of a contract with you(b) Necessary for our legitimate interestsTo process and deliver our services to you including:(a) Manage payments, fees, and charges(b) Collect and recover money owed to us(a) Identity(b) Contact(c) Financial(d) Marketing and Communications(a) Performance of a contract with you(b) Necessary for our legitimate interests i.e., to recover debts due to usTo manage our relationship with you, which will include:(a) Notifying you about changes to our terms or privacy notice(b) Asking you to leave a review or take a survey(a) Identity(b) Contact(c) Marketing and Communications(a) Performance of a contract with you(b) Necessary to comply with a legal obligation(c) Necessary for our legitimate interests i.e., to keep our records updated and to study how customers use our products/servicesTo administer and protect our business and this App including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data(a) Identity(b) Contact(c) Technical(d) Device(a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise(b) Necessary to comply with a legal obligationTo deliver relevant App content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity(b) Contact(c) Usage(d) Marketing and Communications(e) Technical(f) DeviceNecessary for our legitimate interests i.e., to study how customers use our products/services, to develop them, to grow our business, and to inform our marketing strategyTo use data analytics to improve our App, products/services, marketing, customer relationships, and experiences(a) Technical(b) Usage(c) DeviceNecessary for our legitimate interests to define types of customers for our products and services, to keep our App updated and relevant, to develop our business and to inform our marketing strategyTo make suggestions and recommendations to you about our services that may be of interest to you(a) Identity(b) Contact(c) Technical(d) Usage(e) Marketing and Communications(a) Consent(b) Necessary for our legitimate interests to develop our products/services and grow our business
Order Legend may send Merchants marketing communication. You have the right to object to the processing of your personal data for direct marketing purposes. You can unsubscribe from receiving marketing communications from us by using the unsubscribe methods contained in communications we send to you or by contacting us. See Contact us.
Where you opt out of receiving marketing communications, this will not apply to personal data provided to us as a result of registering for or using our service, your service experience, or other interactions with this App.
We may have to share your personal data with the parties set out below:
We ensure a similar degree of protection is afforded whenever we transfer personal data out of the UK/EU by ensuring at least one of the following safeguards is implemented:
In addition, we follow the rules and regulations where required for the transfer of personal information regarding other jurisdictions that we may operate.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
The transmission of information via the internet is not completely secure. Although we will take reasonable measures to protect your personal data, Order Legend cannot guarantee the security of your information transmitted, and any transmission is at your own risk.
Order Legend will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect of our relationship with you.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.
Order Legend may anonymize your personal data so that it can no longer be associated with you for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Under certain circumstances, you have rights under data protection laws such as the UK/EU GDPR. You can:
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. If you wish to update your personal data, please contact us. See Contact us.
You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information or to exercise any of your other rights. This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
If you wish to exercise any of the rights set out above, please contact us at [email protected].
We would appreciate the chance to deal with your concerns in the first instance. Please see Contact us section. If you have unresolved concerns and you live or work in the UK or believe that a personal data breach happened in the UK, you have the right to complain at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).
If you live or work outside the UK or you have a complaint concerning our personal data processing activities, you may lodge a complaint with another supervisory authority.
Under California data protection laws such as the California Consumer Privacy Act (“CCPA”), you have the right to know what personal information the business collects, discloses, and/or sells. For further information, please see the headings above on how we collect and process personal information.
You also have the right to access what personal information has been collected about you by making a request. Once we confirm your identity and the nature of your request, we can share with you the categories of personal information that we have collected about you in the preceding 12 months. This includes the categories of sources for the personal information Order Legend collected, any specific pieces of personal information Order Legend collected, the purpose for which the personal information was collected, and the categories of our third parties with whom we share this information. See headings above on how we collect, process, and share personal information.
Certain exceptions will apply; however, you have the right to request that we delete your personal information. You also have the right to request that your personal information be transferred to a third party.
Order Legend has not sold your personal information pursuant to California data protection laws.
Order Legend will not discriminate against you for exercising your rights. This means we do not deny goods or services, charge a different price, or provide a different level or quality of goods or services just because you exercised your rights under California data protection laws.
Please also see the heading: Keeping personal information accurate and current.
If you are a California resident and would like to submit a consumer request or to find out more about how we process your personal information, please email [email protected].
This privacy notice may be changed from time to time in response to legal, technical, or business developments. We will take appropriate measures to inform you when we update our privacy notice. We will obtain your consent to any material privacy notice changes if and where this is required by applicable data protection laws.
For more information about our privacy practices, please contact us by e-mail at [email protected].
This version was last updated on 9th August 2024.
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